On November 24, the 2018 golden footprint cultural tourism summit and IAI International Tourism Festival Award Ceremony were successfully held in Beihai, Guangxi. This summit has invited 300 people, including senior tourism experts and scholars at home and abroad, representatives of many famous scenic spots, and more than 30 news media, to gather in Guangxi to create an annual tourism summit with great momentum.
At the event site, Cai Jiacheng, deputy director of the Industrial Development Department of the Ministry of culture and tourism, Xie Anhe, deputy director of the Standing Committee of Beihai Municipal People's Congress, Lin Xinhe, deputy director of the Department of culture and tourism of Guangxi Zhuang Autonomous Region, Li Feng, general manager of sina local station business department and other guests attended the event site, expressing the support and encouragement of the state for the development of tourism culture from the perspective of the state and the government.
Since its establishment, the IAI International Tourism Award has been committed to building a platform for cultural exchange and marketing between China and international tourism for cultural tourism institutions, and promoting the digital and brand development of tourism and its marketing.
[thinking and action of city brand]
Ding Junjie, chairman of IAI International Tourism Award and professor of Communication University of China, released a wonderful share on the spot, using tourism cases in Guangxi, Yunnan, South Korea, Canada and other places to carry out a comprehensive analysis and analysis of "city brand". Professor Ding Junjie said: tourism itself is a kind of media. If tourism and communication are separated, neither of them can be an independent individual. A city's brand communication should be considered from the perspective of the target, and many of us still design propaganda slogans from the perspective of self-awareness. Every country and city has its own characteristics. He shared many foreign cases with reference value on the spot.
[expect more foreign tourists to visit China]
Stephen B. richer, director of the IAI Americas center, came to the scene to discuss with you: tourism marketing in the US, is it the sameas China? And said: as for China's tourism marketing and strategy, we should first make our own tourism products; secondly, improve the city's tourism service level from improving product quality, language translation, food diversification and other aspects; thirdly The international tourism marketing can't only rely on the domestic tourism department. The more mature tourism marketing mode in the United States is to appoint specific outstanding local tourism elites as the promotion representatives in foreign countries. And expect more foreign tourists, especially American tourists, to visit China.
[new media marketing of tourism tends to co create and share]
In 2018 national tourism data report, Zhang Yueying, general manager of sina Government Tourism Cooperation Department, said: microblog has become the main position of tourism new media marketing. In the form of new media marketing multi platform, microblog plays a very important role in the main position. Up to now, the active users of microblog are 431 million. In such a mobile Internet era, the vertical field can be better expanded To our tourism field.
[new ecology of social empowerment tourism]
Micro-blog travel editor Yang Yi brought a wonderful theme sharing. By deciphering the birth of micro-blog 2018 China Koi in micro-blog, Yang Yi said in sharing: micro-blog continues to follow the trend of video, MCN and vertical development. Now it has evolved into a super community of real time information network and social interest network, hoping to build content of Pan tourism. Ecology, advocating a better way to travel.
[video marketing insight at the new turning point]
Li Shangda, director of iqiyi's marketing and creative center, made a multi-level interpretation of the "new turning point", extending the new turning point, new track and new power through the video field. I hope to give full play to the influence of the platform and contribute my own strength to the development of the tourism industry.
[shared value tourism]
Liu Guangfei, executive chairman of the IAI International Advertising Award and the IAI International Tourism Award, said in his sharing on the theme of "shared value tourism": the tourism award has two purposes: one is to reward excellent tourism cases at home and abroad; the other is to promote the development of China's culture and Tourism industry. Through our unremitting efforts, the IAI international tourism award is gradually developing, and we have been building the concept of advertising x tourism, because there are more and better cases that we need to explore and develop.
The IAI International Tourism Award has created a precedent for the professional evaluation of tourism industry and established the professional evaluation status of the third-party organization. This year, 58 cultural and tourism organizations participated in this year, and a total of 208 cases and cases were collected. Through the on-the-spot notarization and public evaluation of professional celebrities who have been engaged in tourism, marketing and media industry for decades, 16 gold awards, 22 silver awards and 25 bronze awards were finally generated.
The event is hosted by Weibo, Sina Travel and IAI International Travel Awards, jointly sponsored by Guangxi Zhuang Autonomous Region Culture and tourism department and Beihai Municipal People's government, and hosted by Sina Guangxi, Beihai Tourism Development Committee and Weizhou Island Tourism District Management Committee of Beihai city. The event aims to explore the development trend of Tourism marketing in the new era, explore the future development of cultural tourism and redefine urban products Cards.
In the future, IAI will continue to work hard, focus on the longer term, present more excellent works to you, provide you with better services, integrate better resources, keep the original intention and forge ahead!
On November 24, the 2018 golden footprint cultural tourism summit and IAI International Tourism Festival Award Ceremony were successfully held in Beihai, Guangxi. This summit has invited 300 people, including senior tourism experts and scholars at home and abroad, representatives of many famous scenic spots, and more than 30 news media, to gather in Guangxi to create an annual tourism summit with great momentum.
At the event site, Cai Jiacheng, deputy director of the Industrial Development Department of the Ministry of culture and tourism, Xie Anhe, deputy director of the Standing Committee of Beihai Municipal People's Congress, Lin Xinhe, deputy director of the Department of culture and tourism of Guangxi Zhuang Autonomous Region, Li Feng, general manager of sina local station business department and other guests attended the event site, expressing the support and encouragement of the state for the development of tourism culture from the perspective of the state and the government.
Since its establishment, the IAI International Tourism Award has been committed to building a platform for cultural exchange and marketing between China and international tourism for cultural tourism institutions, and promoting the digital and brand development of tourism and its marketing.
[thinking and action of city brand]
Ding Junjie, chairman of IAI International Tourism Award and professor of Communication University of China, released a wonderful share on the spot, using tourism cases in Guangxi, Yunnan, South Korea, Canada and other places to carry out a comprehensive analysis and analysis of "city brand". Professor Ding Junjie said: tourism itself is a kind of media. If tourism and communication are separated, neither of them can be an independent individual. A city's brand communication should be considered from the perspective of the target, and many of us still design propaganda slogans from the perspective of self-awareness. Every country and city has its own characteristics. He shared many foreign cases with reference value on the spot.
[expect more foreign tourists to visit China]
Stephen B. richer, director of the IAI Americas center, came to the scene to discuss with you: tourism marketing in the US, is it the sameas China? And said: as for China's tourism marketing and strategy, we should first make our own tourism products; secondly, improve the city's tourism service level from improving product quality, language translation, food diversification and other aspects; thirdly The international tourism marketing can't only rely on the domestic tourism department. The more mature tourism marketing mode in the United States is to appoint specific outstanding local tourism elites as the promotion representatives in foreign countries. And expect more foreign tourists, especially American tourists, to visit China.
[new media marketing of tourism tends to co create and share]
In 2018 national tourism data report, Zhang Yueying, general manager of sina Government Tourism Cooperation Department, said: microblog has become the main position of tourism new media marketing. In the form of new media marketing multi platform, microblog plays a very important role in the main position. Up to now, the active users of microblog are 431 million. In such a mobile Internet era, the vertical field can be better expanded To our tourism field.
[new ecology of social empowerment tourism]
Micro-blog travel editor Yang Yi brought a wonderful theme sharing. By deciphering the birth of micro-blog 2018 China Koi in micro-blog, Yang Yi said in sharing: micro-blog continues to follow the trend of video, MCN and vertical development. Now it has evolved into a super community of real time information network and social interest network, hoping to build content of Pan tourism. Ecology, advocating a better way to travel.
[video marketing insight at the new turning point]
Li Shangda, director of iqiyi's marketing and creative center, made a multi-level interpretation of the "new turning point", extending the new turning point, new track and new power through the video field. I hope to give full play to the influence of the platform and contribute my own strength to the development of the tourism industry.
[shared value tourism]
Liu Guangfei, executive chairman of the IAI International Advertising Award and the IAI International Tourism Award, said in his sharing on the theme of "shared value tourism": the tourism award has two purposes: one is to reward excellent tourism cases at home and abroad; the other is to promote the development of China's culture and Tourism industry. Through our unremitting efforts, the IAI international tourism award is gradually developing, and we have been building the concept of advertising x tourism, because there are more and better cases that we need to explore and develop.
The IAI International Tourism Award has created a precedent for the professional evaluation of tourism industry and established the professional evaluation status of the third-party organization. This year, 58 cultural and tourism organizations participated in this year, and a total of 208 cases and cases were collected. Through the on-the-spot notarization and public evaluation of professional celebrities who have been engaged in tourism, marketing and media industry for decades, 16 gold awards, 22 silver awards and 25 bronze awards were finally generated.
The event is hosted by Weibo, Sina Travel and IAI International Travel Awards, jointly sponsored by Guangxi Zhuang Autonomous Region Culture and tourism department and Beihai Municipal People's government, and hosted by Sina Guangxi, Beihai Tourism Development Committee and Weizhou Island Tourism District Management Committee of Beihai city. The event aims to explore the development trend of Tourism marketing in the new era, explore the future development of cultural tourism and redefine urban products Cards.
In the future, IAI will continue to work hard, focus on the longer term, present more excellent works to you, provide you with better services, integrate better resources, keep the original intention and forge ahead!