The 3rd IAI International Tourism Award summer Council meeting was successfully held in Beijing on July 3. Representatives from the organizer, Sina tourism, Weibo, iqiyi, Phoenix and other council units attended the meeting. In the light and shadow background surrounded by snow and iceberg in the Arctic, polar bear walking adds a lot of highlights to this special experience conference. After the merger of national culture and tourism institutions, the cultural orientation of tourism is strengthening. What are the aspects of IAI International Tourism Awards, as a platform for Tourism Awards, to reward tourism market and cultural and marketing staff, and to provide reference for the market? Representatives of the current Council have made in-depth discussions on award setting, founding value, offline communication and activities.
New upgrading and scientific setting of award content
The meeting made scientific suggestions and adjustments on the setting of the new competition content. The culture and tourism industry has been upgraded in an all-round way, and the market is also changing. Prior to the convening of the Council, IAI International Tourism Award has carried out a 20 day professional market research activity, and conducted detailed research on award setting, hot topics, activity forms, jury solicitation and selection, etc. The participants also made suggestions and opinions from all aspects to make the new award setting more scientific and in line with the law of market development. The new awards will include brand marketing, tourism trends, cross-border culture and tourism, tourism IP, public welfare, industry and people, and guide the industry to upgrade.
Liu Guangfei, executive chairman of the IAI International Tourism Award, made a summary report on the work of the 2018 IAI International Tourism Award. At the same time, the paper puts forward the future plan for the work of 2019iai International Tourism Award. "The value of IAI should be to integrate people from different fields and help people refine their value. We should invite a wider range of judges, such as tourism culture experts, KOL, editor in chief and so on," said Hao Wei, a representative of phoenix.com The participants expressed their positive opinions on the meeting - they are very pleased that there are such strict and professional executive teams and organizations in the industry, and the IAI international tourism award can go further.
The new IAI International Tourism Award will welcome media, advertising agencies, hotels, airlines, online platforms, cruise ships, theme parks, tourism destinations, tourism bureaus, cities, travel agencies / companies, duty-free stores, business travel financial services and other institutions and companies in tourism real estate and other fields to participate from a new perspective and category.
Culture is the soul of Tourism
Professor Ding Junjie, Professor of Communication University of China and chairman of IAI International Tourism Award, said: "no matter where you are, we should use our wisdom to create a unique and recognized award. Today's meeting brings together like-minded people to discuss the industry. Every industry has a commanding height, which is the peak of the industry, but it is growing up and needs the support of all parties. First, we need to achieve the peak in this field, be different, and be leading in the industry. All rules focus on whether it is leading. Second, whether there is room for growth and the future. Establish standards and order. Third, sustainable development. Whether it's operation or survival, awards and activities, we need to be valuable, recognized and sustainable. Fourth, purity. We want all the people to take part in it. Fifth, we should be able to spread our case as a teaching material, get on the stage and teach people roses. "
Cross border and integration
Can we bring tangible help and benefits to the local area through awards? Is it culture promoting tourism or tourism expanding culture? While we hope to make this award influential, can we spread it through real tourism? May be able to give full play to the advantages of awards. It's exciting, worth fighting, meaningful and valuable to carve out the best products and to ponder and implement them according to your own ideas.
Culture is the soul of tourism. In the era of sharing economy, the development of cultural tourism industry needs cross-border integration, common prosperity and win-win.
The 3rd IAI International Tourism Award summer Council meeting was successfully held in Beijing on July 3. Representatives from the organizer, Sina tourism, Weibo, iqiyi, Phoenix and other council units attended the meeting. In the light and shadow background surrounded by snow and iceberg in the Arctic, polar bear walking adds a lot of highlights to this special experience conference. After the merger of national culture and tourism institutions, the cultural orientation of tourism is strengthening. What are the aspects of IAI International Tourism Awards, as a platform for Tourism Awards, to reward tourism market and cultural and marketing staff, and to provide reference for the market? Representatives of the current Council have made in-depth discussions on award setting, founding value, offline communication and activities.
New upgrading and scientific setting of award content
The meeting made scientific suggestions and adjustments on the setting of the new competition content. The culture and tourism industry has been upgraded in an all-round way, and the market is also changing. Prior to the convening of the Council, IAI International Tourism Award has carried out a 20 day professional market research activity, and conducted detailed research on award setting, hot topics, activity forms, jury solicitation and selection, etc. The participants also made suggestions and opinions from all aspects to make the new award setting more scientific and in line with the law of market development. The new awards will include brand marketing, tourism trends, cross-border culture and tourism, tourism IP, public welfare, industry and people, and guide the industry to upgrade.
Liu Guangfei, executive chairman of the IAI International Tourism Award, made a summary report on the work of the 2018 IAI International Tourism Award. At the same time, the paper puts forward the future plan for the work of 2019iai International Tourism Award. "The value of IAI should be to integrate people from different fields and help people refine their value. We should invite a wider range of judges, such as tourism culture experts, KOL, editor in chief and so on," said Hao Wei, a representative of phoenix.com The participants expressed their positive opinions on the meeting - they are very pleased that there are such strict and professional executive teams and organizations in the industry, and the IAI international tourism award can go further.
The new IAI International Tourism Award will welcome media, advertising agencies, hotels, airlines, online platforms, cruise ships, theme parks, tourism destinations, tourism bureaus, cities, travel agencies / companies, duty-free stores, business travel financial services and other institutions and companies in tourism real estate and other fields to participate from a new perspective and category.
Culture is the soul of Tourism
Professor Ding Junjie, Professor of Communication University of China and chairman of IAI International Tourism Award, said: "no matter where you are, we should use our wisdom to create a unique and recognized award. Today's meeting brings together like-minded people to discuss the industry. Every industry has a commanding height, which is the peak of the industry, but it is growing up and needs the support of all parties. First, we need to achieve the peak in this field, be different, and be leading in the industry. All rules focus on whether it is leading. Second, whether there is room for growth and the future. Establish standards and order. Third, sustainable development. Whether it's operation or survival, awards and activities, we need to be valuable, recognized and sustainable. Fourth, purity. We want all the people to take part in it. Fifth, we should be able to spread our case as a teaching material, get on the stage and teach people roses. "
Cross border and integration
Can we bring tangible help and benefits to the local area through awards? Is it culture promoting tourism or tourism expanding culture? While we hope to make this award influential, can we spread it through real tourism? May be able to give full play to the advantages of awards. It's exciting, worth fighting, meaningful and valuable to carve out the best products and to ponder and implement them according to your own ideas.
Culture is the soul of tourism. In the era of sharing economy, the development of cultural tourism industry needs cross-border integration, common prosperity and win-win.