In special times, boost market confidence and help the development of the industry. The IAI Executive Committee announced today the list of IAI winners for 2021-2022. The award ceremony will be held during 2022IAIFESTIVAL. The 22nd IAIAWARDS received a total of 3,672 works and cases submitted by 917 companies at home and abroad. After the review by 330 preliminary review expert judges, the final number of finalists was 953, with 3.8% of the gold award and 5.8 of the silver award. %, and the proportion of Bronze Award finalists is 8.3%.
About the current IAI review system
The IAI Executive Committee adheres to the principles of fairness, impartiality and openness. The review is divided into initial review and final review. The review has a supervisory committee to record and strictly supervise the entire review process. This year, a total of 330 preliminary reviewers and more than 140 final reviewers were invited to participate in the review. The reviewers of the seven vertical awards of IAI are composed of experts from various vertical fields. IAI maintains about 20% of the new judges in each session, which not only maintains the stability of the judging level, but also keeps the judging with the times and novelty.
Preliminary selection (nomination selection):
The judges will judge online according to different categories, and vote for them according to the judging criteria of this "Entry Guide", and the shortlisted ratio is controlled at 33% or less.
Final selection (gold, silver and bronze awards):
Due to the epidemic, this year's final review adopts the form of an online meeting. The awards in each vertical field implement a scoring system and the chairman is responsible for the system. After being scored by the judges, the highest and lowest scores are removed, and the average is taken as the actual score of the case. According to the actual scores, the jury of each award will sort and discuss according to the ratio of the IAI award level, and finally determine the gold, silver and bronze awards, and select the candidate cases of the Grand Prize in this group from the Gold Award on the spot. It is 20-25% of the gold award ratio.
Grand Prix PK:
The grand prize selection is divided into online PK voting and offline "IAI FESTIVAL" full PK creative camp. The winner of the grand prize must meet the conditions of having the highest score and the on-site judges' votes exceeding a certain number of votes. There are only 3-4 people each year. Grand Prize Winner.
The IAI Executive Committee officially announced the winning cases of the IAI Tourism Marketing Award. Congratulations to the following winning units and individuals. The winning cases will be included in the "IAI Yearbook 2022" published by China Market Press.
The IAI Tourism Marketing Award includes six categories: tourism brand marketing, tourism event marketing, cultural tourism IP marketing, tourism digital marketing, cultural tourism content marketing, and tourism public welfare. It aims to reward the annual innovative and widely influential tourism cases, excellent and innovative cultural and tourism groups, institutions, government organizations and individuals, build a communication and communication platform for the cultural and tourism industry, and promote the digitalization and branding of cultural tourism marketing. development to help the development of the cultural tourism industry. The evaluation criteria mainly focus on four dimensions: creative innovation, strategy implementation, clear appeal, and market effect. The number of entries for this year's IAI Tourism Marketing Awards has increased by 29% compared to last year, with 48 finalists.
The content and quality of the entries have been improved as a whole. The winning entries reflect three major characteristics: the main theme of the times is obvious, the creativity of marketing content and the innovation of marketing methods keep pace with the times, and the combination of digital empowerment and youthful positioning is in tourism marketing. A new force emerges.
The list of winners of the 6th IAI Tourism Marketing Awards is as follows:
In special times, boost market confidence and help the development of the industry. The IAI Executive Committee announced today the list of IAI winners for 2021-2022. The award ceremony will be held during 2022IAIFESTIVAL. The 22nd IAIAWARDS received a total of 3,672 works and cases submitted by 917 companies at home and abroad. After the review by 330 preliminary review expert judges, the final number of finalists was 953, with 3.8% of the gold award and 5.8 of the silver award. %, and the proportion of Bronze Award finalists is 8.3%.
About the current IAI review system
The IAI Executive Committee adheres to the principles of fairness, impartiality and openness. The review is divided into initial review and final review. The review has a supervisory committee to record and strictly supervise the entire review process. This year, a total of 330 preliminary reviewers and more than 140 final reviewers were invited to participate in the review. The reviewers of the seven vertical awards of IAI are composed of experts from various vertical fields. IAI maintains about 20% of the new judges in each session, which not only maintains the stability of the judging level, but also keeps the judging with the times and novelty.
Preliminary selection (nomination selection):
The judges will judge online according to different categories, and vote for them according to the judging criteria of this "Entry Guide", and the shortlisted ratio is controlled at 33% or less.
Final selection (gold, silver and bronze awards):
Due to the epidemic, this year's final review adopts the form of an online meeting. The awards in each vertical field implement a scoring system and the chairman is responsible for the system. After being scored by the judges, the highest and lowest scores are removed, and the average is taken as the actual score of the case. According to the actual scores, the jury of each award will sort and discuss according to the ratio of the IAI award level, and finally determine the gold, silver and bronze awards, and select the candidate cases of the Grand Prize in this group from the Gold Award on the spot. It is 20-25% of the gold award ratio.
Grand Prix PK:
The grand prize selection is divided into online PK voting and offline "IAI FESTIVAL" full PK creative camp. The winner of the grand prize must meet the conditions of having the highest score and the on-site judges' votes exceeding a certain number of votes. There are only 3-4 people each year. Grand Prize Winner.
The IAI Executive Committee officially announced the winning cases of the IAI Tourism Marketing Award. Congratulations to the following winning units and individuals. The winning cases will be included in the "IAI Yearbook 2022" published by China Market Press.
The IAI Tourism Marketing Award includes six categories: tourism brand marketing, tourism event marketing, cultural tourism IP marketing, tourism digital marketing, cultural tourism content marketing, and tourism public welfare. It aims to reward the annual innovative and widely influential tourism cases, excellent and innovative cultural and tourism groups, institutions, government organizations and individuals, build a communication and communication platform for the cultural and tourism industry, and promote the digitalization and branding of cultural tourism marketing. development to help the development of the cultural tourism industry. The evaluation criteria mainly focus on four dimensions: creative innovation, strategy implementation, clear appeal, and market effect. The number of entries for this year's IAI Tourism Marketing Awards has increased by 29% compared to last year, with 48 finalists.
The content and quality of the entries have been improved as a whole. The winning entries reflect three major characteristics: the main theme of the times is obvious, the creativity of marketing content and the innovation of marketing methods keep pace with the times, and the combination of digital empowerment and youthful positioning is in tourism marketing. A new force emerges.
The list of winners of the 6th IAI Tourism Marketing Awards is as follows: