Stephen B. Richer, Director, Americas
Steve
Richer has made his career in marketing, public policy, destination
marketing, and international relations into the fulfillment of his
aspirations going back to his years at Princeton University.
During
this career, he has led American destination marketing efforts in New
Jersey, Nevada, Atlantic City, and the Mississippi Gulf Coast; served as
the public affairs advocate for the National Tour Association; and
worked with tourism leaders internationally to increase visitation
between North America and the rest of the world.
He has served as a
public official on the local, county, or state level in three different
USA states, including a term as Mayor of Randolph Township, New Jersey,
where he grew up. As a Cabinet minister in the State of Nevada, he
testified before the United States Senate, helped to open the first
American state run tourism office in Japan, and organize tourism
missions to China, Hong Kong, Singapore, Japan, and Chinese Tapei.
His
achievements have earned him recognition as one of the outstanding
tourism leaders in both New Jersey and Mississippi by those state
tourism associations; both a lifetime achievement award and top
destination marketing award from the National Tour Association, and
membership in “Marketing 100” class of 2001 from Advertising Age
Magazine for his work in Mississippi (the only tourism awardee in that
class).
Additionally, Richer, who is a national officer within
Skal International, the global tourism leadership organization, was
named "Skalleague of the Year," a global award, in 2017 for his work in
both Asia and Africa at the World Congress in Hyderabad, India. He also
was a long term original judge for the advertising and marketing award
competition of the American Gaming Association.
Stephen B. Richer, Director, Americas
Steve
Richer has made his career in marketing, public policy, destination
marketing, and international relations into the fulfillment of his
aspirations going back to his years at Princeton University.
During
this career, he has led American destination marketing efforts in New
Jersey, Nevada, Atlantic City, and the Mississippi Gulf Coast; served as
the public affairs advocate for the National Tour Association; and
worked with tourism leaders internationally to increase visitation
between North America and the rest of the world.
He has served as a
public official on the local, county, or state level in three different
USA states, including a term as Mayor of Randolph Township, New Jersey,
where he grew up. As a Cabinet minister in the State of Nevada, he
testified before the United States Senate, helped to open the first
American state run tourism office in Japan, and organize tourism
missions to China, Hong Kong, Singapore, Japan, and Chinese Tapei.
His
achievements have earned him recognition as one of the outstanding
tourism leaders in both New Jersey and Mississippi by those state
tourism associations; both a lifetime achievement award and top
destination marketing award from the National Tour Association, and
membership in “Marketing 100” class of 2001 from Advertising Age
Magazine for his work in Mississippi (the only tourism awardee in that
class).
Additionally, Richer, who is a national officer within
Skal International, the global tourism leadership organization, was
named "Skalleague of the Year," a global award, in 2017 for his work in
both Asia and Africa at the World Congress in Hyderabad, India. He also
was a long term original judge for the advertising and marketing award
competition of the American Gaming Association.